Amazon’s corporate mission says it for the most part: “We seek to be Earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators.” Three out of their four constituencies are non-consumer. Unlike other retailers, Amazon has been investing very heavily in the back-end logistics and fulfillment technology (Kiva Systems, warehouses totaling almost 50 million sqft) in addition to their intense focus on enterprise technologies (AWS, Amazon Web Services now hosting SAP) and consumer devices (Kindle) and technology (IVONA). But almost everybody thinks of Amazon as a retailer and keeps comparing them to other retailers. Is that fair?
Monday, February 18, 2013
So how exactly do you become the number 1 innovative company of the year while manufacturing something as dull and drab as shoes? Simple: By making them not dull or drab. Shoe manufacturers are not what you would be looking for in the top innovator’s list, but Nike is there – at the very top of the most innovative companies of 2013 by Fast Company. Their secret: Continuously reinventing themselves and their business model through disruptive thinking, says Austin Carr, the author of the source article.