Tuesday, October 25, 2011

Big Data, Bigger Opportunities

Big data is here: The tools, technologies and the opportunities for gathering and analyzing large-scale data have finally evolved where most technology-savvy businesses can think of leveraging such data for competitive advantages. While retailers are focusing more on understanding the customer preferences to better manage their merchandise and enhance the business profitability, there is a definite play on leveraging the big data in supply chain functions as well to enhance operational efficiencies and reduce costs.